INTERNATIONAL MARKETING MANAGER – JAPANESE AND ASIA MARKETS

Primary Function of the International Marketing Manager

Develop, lead, and implement marketing plan, key programs, and support to drive procedure adoption of our medical device amongst target physicians, including urologists, gynecologists, general surgeons and cardiac surgeons throughout the international market.

This role will have a particular focus on support of the Japanese and Asian markets.

Roles and Responsibilities: 

Prioritize international medical conferences, and enable a focus upon the high impact trade shows and events

Develop and implement company’s presence at key international medical society conferences, including robotics symposia, post graduate (PG) courses, live surgical broadcasts, booth presence, and promotion.

Partner with the worldwide and US Training departments to identify and support the development of new training programs to meet our procedure adoption goals.

Partner with key surgeon champions to develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of our medical device in the Asian markets.

Develop and implement live surgical broadcasts via the web to educate and promote our medical device for target procedures in international markets.

Work with Webcast Company and marketing communications to promote clinical education events amongst target surgeon and patient audiences.

Work closely with key physicians and the our product development organization to define marketing and product requirements for new products needed to further enable key procedures in international markets, particularly in therapeutic areas that are less prevalent in the US market and more prevalent in the international market.

Develop strategy, content, and support for surgeon/hospital marketing programs designed to drive patients to our practices (e.g., patient education and referring physician seminars). Ensure compliance of these programs to local customs and laws

Work closely with e-marketing and marketing communication groups to optimize procedural and marketing content for international markets on our Company’s patient-facing website and on Company’s online surgeon community.

Work closely with clinical affairs to develop and implement clinical & publication strategy that will support international procedure adoption goals

Lead field communications to launch new procedures and promote key marketing programs to maximize impact on international procedure growth

Assist in training of new sales hires and distributors on marketing strategy, surgeon targeting, procedure positioning, sales support, and key marketing programs to drive their procedural growth

Develop and update sales support for assigned procedures and marketing programs.

Prioritize and manage translation of marketing materials

Serve as key liaison between marketing and international distributors and company personnel

Competency Requirements:

 (Competency is based on: education, training, skills and experience.)

In order to adequately perform the responsibilities of this position the individual must have:

Product marketing experience in a therapeutic medical device company/Surgical and/or OR experience desired

Bachelor’s degree in life science or business discipline

MBA desired

Proven ability to effectively position and message product/procedure and develop strong sales support to drive product/procedure adoption

Demonstrated success in building clinical education and marketing programs to drive product/procedure growth

Demonstrated ability to work creatively amidst competing priorities to deliver high-impact marketing programs on-time and within budget to support overall international marketing strategy and business objectives

Superior verbal/written communication, teamwork, and interpersonal skills to work across multiple constituents

Self-starter with ability to take leadership in unstructured environment

Able to prioritize and smoothly manage multiple tasks

Must be well versed in MS Office Suite

Ability to travel 45%

Significant international travel to Asia may be required

Northrop Grumman Corporation is a leading global security company whose 120,000 employees provide innovative systems, products, and solutions in aerospace, electronics, information systems, shipbuilding and technical services to government and commercial customers worldwide.

Location : Sunnyvale, CA

Full/Part Time : Full-Time

Primary Function of Position:

Develop, lead, and implement marketing plan, key programs, and support to drive procedure adoption of our product amongst target GYN surgeons.

Roles and Responsibilities: This position has responsibility and authority for:

 Job Requirements:

Product marketing experience in a therapeutic medical device company.  Surgical and/or OR experience desired.

Job Description:

As a Customer Marketing Manager, you will work with sales, engineering, and other disciplines within the company to create compelling solutions in response to customer RFQs. You are responsible for identifying our value proposition for specific accounts/opportunities, creating commercial proposals, anticipating competitor’s strategies, and creating and delivering presentations communicating our solution to the customer. Other responsibilities include working with sales to create and execute strategies for developing accounts and regions, identifying target customers, revenue forecasting, and researching end markets and industry trends.

Requirements:

• Excellent understanding of ASIC technology, methodology, and marketplace


• History of analyzing customer needs and synthesizing value propositions in the context of a competitive marketplace


• History of effectively leading, and working as part of, cross-functional teams focused on ASIC design wins


• Ability to perform financial analysis (ROI, NPV, etc.)


• Ability to create and deliver presentations communicating our value proposition to   customers


• Ability to think strategically and efficiently multi-task


• Customer facing skills


• Skilled at Excel, Powerpoint, and Word


• BSEE required

 Experience: 7+ years

Customer Marketing Manager

Requirements:

• Excellent understanding of ASIC technology, methodology, and marketplace

• History of analyzing customer needs and synthesizing value propositions in the context of a competitive marketplace

• History of effectively leading, and working as part of, cross-functional teams focused on ASIC design wins

• Ability to perform financial analysis (ROI, NPV, etc.)

• Ability to create and deliver presentations communicating our value proposition to customers

• Ability to think strategically and efficiently multi-task

• Customer facing skills

• Skilled at Excel, Powerpoint, and Word

• BSEE required

Experience: 7+ years

Job Description:

As a Customer Marketing Manager, you will work with sales, engineering, and other disciplines within the company to create compelling solutions in response to customer RFQs. You are responsible for identifying our value proposition for specific accounts/opportunities, creating commercial proposals, anticipating competitor’s strategies, and creating and delivering presentations communicating our solution to the customer. Other responsibilities include working with sales to create and execute strategies for developing accounts and regions, identifying target customers, revenue forecasting, and researching end markets and industry trends.

• Provides overall category leadership from a transactional persepctive through solid procurement efforts and timely materials management of critical materials, services and components throughout the supply chain.
• Ensure that all procurements are made, managed, documented and administered in compliance with departmental, company and government policies, regulations, codes of ethics, statutory requirements and objectives. 
• Demonstrates experience in fostering relationships with key suppliers in an increasingly global network; demonstrates broad knowledge of the Purchasing function and its capability to support business objectives; manages inventory levels and turns, develops performance metrics.
• Coaches, trains, mentors and sets goals for process/performance improvement.
• Provide a proven track record in dealing with cost management, quality & delivery issues. Works with Category Managers and Supplier Development Manager to support supplier development activity and its impact on company’s performance. 
• Counsels and direct subordinate Buyers and employees in outsourcing opportunity, analysis and implementation for materials and services in support of management initiatives.
• Develops/implements key considerations in developing a response to supplier capacity & capability issues.
• Manages transactional supply chain staff (Sr. Buyers(s), Buyer I, Buyer II, Assistant Buyer).